Sewing patterns for doll clothes for Lettie Lane Daisy dolls.
In 1911, The Ladies Home Journal launched a very successful magazine campaign that was targeted toward little girls, created by Sheila Young and centered around her character Lettie Lane and her doll Daisy. For 3 subscriptions and $4.50 a little girl could order her very own Daisy doll, "The Doll that Has Come to Life".
Ladies Home Journal released patterns for Daisy, printed by The Home Pattern Company. There were a total of 5 patterns, each pattern containing various outfits for Daisy.